Alissar has grown from one small neighborhood flower shop selling
flowers and indoor plants in 1979, to become one of MENA’s leading floral
solutions providers. Today, Alissar operates in five business verticals: B2B
focuses on offering total floral solutions, mainly targeting luxury and
high-end hotels; B2C incorporates Alissar’s three retail shops; Weddings &
Events is a one-stop-shop providing design, implementation and management of
events; Agribusiness includes supply of planting materials, and Production
through the company’s two flower farms in Jordan.
Beyond the services offered to customers directly, Alissar has
effectively altered the region’s floral industry, by advising cut flower
growers on advanced environment-friendly growing technologies, and
revolutionizing the way supply meets demand. In a bid to connect growers in
Asia, Africa, and Europe to buyers across the Middle East, Alissar launched
MENA’s first flower trading platform in 2015, FloraNow.com, through a joint
venture with Aramex. Today, Alissar’s focus moving forward is expansion into
e-commerce and new markets beyond MENA.