Founded in 2016, Floranow is a curated B2B online marketplace for flower and plant trading. It connects flower growers, consolidators and exporters directly to flower retailers, weddings and events planners, hotels and supermarkets. Riddled with an inefficient and highly intermediated supply chain, Floranow aims to solve a market pain by eliminating intermediaries, shorten lead times and create an advantage for both the farmers and the retailers at both ends.