Scale-Up Roadmap for Growing Enterprises (SURGE) is a 3-year program co-funded by the European Union’s “Innovation for Enterprise Growth and Jobs” program “Innovate Jordan” and implemented by a consortium led by Endeavor Jordan and includes Oasis500 & BeyondCapital. SURGE aims to foster the demand-driven growth and scaling of High-Potential Growth Companies (HPGC), by strengthening their core business functions, and assisting them to identify and seize new market opportunities.
IMPLEMENTING PARTNERS
SURGE APPROACH
Custom Tailored Support
Roadmap for every HPGC
Engagement of Leadership Suite
SERVICES
Using globally proven assessment frameworks, each HPGC will receive a Needs Diagnostic for internal and external challenges in order to devise a milestone driven, customized development roadmap for every HPGC, in addition to a financial plan review report.
The tools used will:
1- Guide an HPGC through pointed questions across key facets of its business to,
2- Identify priority growth levers for its business to,
3- further identify key actions needed to drive tangible growth.
Based on their Needs Diagnostic, each HPGC is matched with a mentor with a carefully curated engagement plan.
ِWhere identified as needed, an optional Advisory Board is put together for an HPGC to provide guidance and support to achieve certain strategic milestones, or address key pain points.
Each HPGC will be assigned an in-house international expert for 8 weeks to provide in-depth support to optimize a priority area including Unit Economics, Customer Experience optimization, Finance Strategy, Process, HR and technology among others.
This activity will also include identifying priority markets, support in sales and pitching capabilities, and implementation of high-level adjustments.
Key staff of HPGCs will receive extensive one-on-one coaching to address core business challenges related to Technology, Finance, HR, Business Development, and Strategy among others.
Where relevant, HPGCs will have in-depth coaching on effective selling strategies, in addition to a technical audit.
HPGCs will be proactively introduced to other companies in Jordan to facilitate local expansion through carefully curated B2B networking and matching events.
Market exploration trips will be organized based on identifying potential expansion markets for each HPGC. Market trips will include:
1) General market information sessions on Tax, Policy & Regulations, Export Laws, & Culture,
2) Individual 1:1 meetings with potential partners and investors in those markets.
HPGCs will enroll in an Investment Readiness Program covering Healthy Tax Practices, Accounting Best practices, and Impact Investment.
HPGCs will also have access to various financing and investment opportunities.
SELECTION CRITERIA
BUSINESS PROFILE
ENTREPRENEUR PROFILE
SELECTION PROCESS
COHORT 1
Amina’s Natural Skincare is the only organic certified skincare company in the region. They produce high quality products that are safe and effective for the whole family.
Aumet is a B2B e-commerce platform for medical manufacturers, healthcare providers and distributors that enables global distributors to seamlessly get assigned to global manufacturers.
Certacure is a healthcare IT company providing a comprehensive suite of solutions for health-care providers; hospitals, laboratories, clinics..etc.
Eon Dental is the leading manufacturer of clear aligners – low-cost, plastic orthodontic devices used to adjust teeth – in the Middle East.
Jobedu is a Jordanian brand that designs, manufactures, and retails apparel and accessories.
Little Thinking Minds is an award winning ed-tech company that creates subscription-based platforms to improve Arabic language outcomes, enhance literacy and fluency and increase cultural connectedness.
Maqsam is a cloud-based telephony solution used by companies to decentralize and localize how they serve and communicate with their clients globally.
Medmac is a Jordanian company that manufactures agricultural chemicals & veterinary pharmaceuticals.
POSRocket is a cloud-based point-of-sale platform that helps SMEs run a smarter business.
Qistas is a legal-tech provider specializing in legal knowledge and productivity solutions.
Repzo is a mobile sales customer relationship management (CRM) app that allows companies, mainly in FMCG and pharmaceutical sectors, to track and monitor field employees.
Sager is a drone technology firm serving several industries, including renewable energy, construction, telecommunications, mining, government, amongst others.
Tamatem Games is a mobile games publisher focusing on providing games specifically tailored to the language and culture of the MENA market.
Whyise is an impact analytics software solution that enables organizations to aggregate their data in real time, analyze it, align with international impact standards and benchmarks for evidence-based decision making.
Yousef Afandi is an executive grooming business for men that is re-imagining the local men’s barbershop experience.
COHORT 2
360 Moms is an online bilingual platform and mobile app aimed to revolutionize the digital support offered to mothers
Abjjad is a
subscription-based platform offering unlimited access to thousands of Arabic eBooks and Novels, where subscribers can read, rate, review, and add eBooks to their reading shelves.
Alissar International Holding Limited is the regional “Total Floral Solutions” company operating in more than 5 countries around MENA across 4 distinct verticals.
Arabian Development for Food Industries (ADFICO): A company established to cater for the fast development in the food processing sector; a “staple industry”, with growing demand for high quality products.
Arabot offers seamless online solutions and services of cutting-edge AI technology aiming to automate business processes and improve the quality of Customer Experience (CX) through an intelligent Arabic/English bot.
Astrolabe for Restaurants and Tourism Investments is a coffee-based community hub that gathers like-minded people to enjoy, learn, network, inspire, and achieve.
B12 for Digital Services offers solutions for schools to modernize the educational and administrative processes for all stakeholders (teachers, students, parents, and administrators/management.
BioEnergy Tech develops formulas of health products based on extensive research of natural ingredients of the highest efficacy and produces these products at the highest standards of quality.
Kinz for Information Technology is a SaaS company specializing in corporate data provision and mining which can be leveraged for optimization and growth.
Konn Technologies is a construction technology startup that provides comprehensive living solutions for modular and offsite homes using technology.
Pi Pharma Intelligence is a pharmaceutical data and information solutions provider to maximize the potential of the company’s investments into new pharmaceutical products.
Project Casual is a food boutique based in Jordan operating multiple physical brands and an ISO certified central kitchen with delivery only concepts.
Gader Al Badiyah is a social enterprise in Kerak, south of Jordan, with a vision to empower local communities around Jordan by the selling of high-quality products:, Jameed, clarified butter and cheese.
Sindbad Marine Transportation is a premier service provider for water sports and yachting activities in Jordan through combining three different business models in one.
TCHABA Tea is a brand that aims at disrupting the tea drinking habits and empowering millions of Arabs to access the lifestyle traits and health benefits of real tea.
ViaVii is an online community marketplace that allows people to explore, book, and curate in-person and online experiences to fulfil people’s desire to experience the world authentically.
COHORT 3
Alefredo Books is an online marketplace for used academic books and supporting educational material for school and university students.
Carseer is the first company in the Middle East providing a comprehensive vehicle history reports. Carseer report contains all information needed to assess any vehicle before purchasing it.
InvoiceQ provides businesses with a fully electronic invoicing platform as well as simple payment options to secure collection.
Jump Academy an online educational organisation that provides internationally accredited sports training under the most recent international standards to advance the careers of sports coaches and fitness enthusiasts.
Kader is an on-demand staffing platform that connects businesses with gig workers to cover shifts during peak times with no commitments.
Mad Hook is an independent game development studio that creates unique cross platform games.
MadfooatCom is an online, real-time bill presentment and payment system (EBPPS); which enables customers to inquire about and pay their bills and payments anytime, anywhere.
Mega Hardware is a one-stop shop for hardware & home solutions.
OpenSooq is a leading classified marketplace in the MENA that allows users to freely trade property, cars, products, and services without the use of intermediaries.
SimLab Soft is a software company that provides 3D/VR products for a variety of professional domains.
Sowt Podcasts is a podcasting platform that creates and distributes high-quality Arabic audio content on a variety of topics relevant to Arab listeners.
Wajeez provides the highest quality insights in form of 15-minute summaries for the world's best-selling books in the Arabic language.
WashyWash is an eco-friendly, on-demand cleaning service app that provides customers with professional cleaning services at any time and in any location.
Xina AI is an Interactive Arabic Voice Assistant that provides customers with 24/7 support, integrates with systems, automates calls and customer queries, and improves data and analytics.
SURGE COHORT 1 TESTIMONIALS
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Grant Contract ID: ENI/2020/416-386
RFP#: ENI/2020/416-386 RFP# 01
Project Name: In-depth Diagnostic and In-house Consulting &
Training for High Potential Growth Companies
